Tourism Boom! Who is Visiting?



Portsmouth saw an increase in visitors thanks to local sporting and outdoor events.

A record number of visitors from overseas saw a boost to the economy in the south and east. Figures from Visit Britain had a record of 1.8 million visits in Q3 2017, up 8% on Q3 2016. Spending in the area was also reported at an increase of up 6% to £822 million.

So who is visiting?

  • Large growth from China 24%
  • Netherlands up 10%; Belgium up 6%
  • Germany up 4%
  • Nordics up – Norway 22%; Sweden 6%;
  • USA down 3%

Market highlights Year to date

  • China up 33%
  • Netherlands up 7%; Belgium up 7%
  • Germany up 2%
  • Nordics – Norway down 4% but Sweden up 7%
  • USA up 15%

(Source: Visit Britain, February 2018).

Year on year displays a 5% increase in visits but spend is at 0%. Specifically for Southampton tourism was ramped up thanks to the increase in cruise ships and freighters at Southampton docks. In the serviced accommodation sector this is great news for tourists that stayed with Town or Country before setting sale in a cruise to destinations around the world.

In Portsmouth, an increase in visitors for outdoor events and sporting regattas, such as the America’s Cup, gave the economy a boost.

Thanks to the Town or Country vast choice of serviced properties on the south coast we were able to cater for guests of business and pleasure. And we won’t stop there. We are delighted to announce further expansion with dedicated blocks of serviced apartments already in progress.

More to follow.

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